JOURNEY TO GLAZETOPIA
Star Wars. Guardians of the Galaxy. Journey to Glazetopia.
Krispy Kreme's Box Office Hits range were inspired by the experience of the cinema. A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we partnered with award winning production company Yukfoo to create an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.
THE VR FILM
Like every blockbuster, we released a teaser trailer and poster to build some hype.
The experience wasn't complete without a VR headset, so we designed a limited edition Google Cardboard, only available in-store with a purchase of a Box Office Hits dozen box.