Journey to Glazetopia

Client: Krispy Kreme

Star Wars. Guardians of the Galaxy. Journey to Glazetopia.

Krispy Kreme's Box Office Hits range were inspired by the experience of the cinema. A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we partnered with award winning production company Yukfoo to create an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.

THE VR FILM (click and drag Video for VR)

 
 

THE TEASER TRAILER

Everyone knows the best part of the cinemas is the trailers, so we released a teaser trailer and poster to build up some hype for the upcoming release. .

 
 

THE POSTER

To complete camapign we used classic cinema box office imagery to introduce the flavours in the range and bring the red carpet to every Krispy Kreme store in Australia. .

 

THE HEADSETS

The experience wasn't complete without a VR headset, so we designed a limited edition Google Cardboard, only available in-store with a purchase of a Box Office Hits dozen box..