THANK YOUR WAY TO THE GRAMMYS
Mastercard had an awesome prize to give away, an all expenses paid trip for two to the Grammys in L.A. To market the promotion they wanted a social campaign that tapped into a core part of the Grammys experience and drove interaction. Thank Your Way To The Grammys gave people a platform to acknowledge those who may have gone unnoticed and remind them their hard work was appreciated. We launched the campaign with a video of some examples of how you could say thank you in a number of classic Grammy styles performed by Julia Morris. The responses were immediately overwhelming with thousands of people commenting within days of the launch.