JOURNEY TO STRENGTH
Highly Commended (Best Use of Sponsorship) - Mumbrella Sports Marketing Awards 2017
Dove have always challenged gender roles and wanted to tackle stereotypes of masculinity. Using Wallabies star David Pocock, they needed a social execution that touched upon the issues in their social videos simply and effectively but were also engaging for an easily distracted audience. Facebook Canvas was the perfect solution.
Credit: Octagon




