Taubmans wanted people to know that Easycoat protects their walls against mould and bacteria. Typically a boring product in a boring category we found a way to make it exciting, by having a family fight the scourge of the mould monsters with the power of Taubmans.
How do you the keep kids entertained while you're choosing paint colours? With an explosively fun Bacteria Battle video game of course. Set up in the paint aisles of leading hardware stores, kids (or kids at heart) can try to defeat the evil mould monsters and reach the high score with the power of Taubmans Easycoat.