Renovation Cash Scratchie
Renovations shows are hot property and Lotterywest needed to get their latest Scratchie ahead of the pack in a crowded commercial space. What better way to introduce a new ticket by exaggerating the behaviour of the 'DIY warrior' target audience?
THE SOCIAL VIDEOS
A key benefit of the Renovation Cash ticket was the chance to win in a second chance draw. We applied this second chance message on social, providing people with inspiration to give things around their home a second chance with these instructional DIY videos.