Stephen Hansen Creative

THE WORK


 

Renovation Cash Scratchie

THE TVC

Client: Lotterywest

Renovations shows are hot property and Lotterywest needed to get their latest Scratchie ahead of the pack in a crowded commercial space. What better way to introduce a new ticket by exaggerating the behaviour of the 'DIY warrior' target audience?

 
 
 

THE SOCIAL VIDEOS

A key benefit of the Renovation Cash ticket was the chance to win in a second chance draw. We applied this second chance message on social, providing people with inspiration to give things around their home a second chance with these instructional DIY videos.

 
 
 
 
 
 
 
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Journey to Glazetopia

Client: Krispy Kreme

Star Wars. Guardians of the Galaxy. Journey to Glazetopia.

Krispy Kreme's Box Office Hits range were inspired by the experience of the cinema. A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we partnered with award winning production company Yukfoo to create an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.

THE VR FILM (click and drag Video for VR)

 
 

THE TEASER TRAILER

Everyone knows the best part of the cinemas is the trailers, so we released a teaser trailer and poster to build up some hype for the upcoming release. .

 
 

THE POSTER

To complete camapign we used classic cinema box office imagery to introduce the flavours in the range and bring the red carpet to every Krispy Kreme store in Australia. .

 

THE HEADSETS

The experience wasn't complete without a VR headset, so we designed a limited edition Google Cardboard, only available in-store with a purchase of a Box Office Hits dozen box..

 
 
 
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What Would You Do?

Client: Lotterywest

Winning Lotto would be a life-changing experience, but Set for Life’s prize would change your life in a more subtle way. Winning $20,000 a month for 20 years would give you the freedom do what you really wanted for work rather what you needed to do to pay the bills.

 
 

With this unique insight we decided a different approach was needed to deliver the message, something to reflect the differences of Set for Life to a millennial audience. Using social media influencers, we found people who are already doing what they love in their spare time and gave them a glimpse of what it would mean to be Set for Life.

 

THE VIDEOS

 
 
 
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Safety and Security

Client: Mastercard

As more and more people shop online, they run the risk of being victim to online fraud. Mastercard wanted people to feel at ease using their cards online with Zero Liability, a service built into every Mastercard that protects you against fraudulent transactions. We knew bringing the problem to the forefront might reduce spending, so the messaging focussed on how even the biggest real life risk takers always stayed safe online with Mastercard. .

THE LAUNCH VIDEO

 
 

THE OUT OF HOME

 
 
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THE SOCIAL POSTS

Social is filled with aspirational mountains and sweeping landscapes so we needed something to stand out in a cluttered environment. We used forced perspective techniques to add depth to our posts and make them more engaging..

 
 
 
 

THE ADVENTURE QUIZ

We also developed a multiple choice quiz to help people assess how risky they are. The quiz broke down behaviours and gave the participants a Red Balloon activity aligned to their risk level. Completing the quiz was the entry mechanic to win the Red Balloon activity..

 
 
 
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Dream Drive

Client: Lotterywest | Brand: OZ Lotto

We've all talked about what we would do if we won Lotto, but Lotterywest had never actually asked the question. So we decked out a Kombi and asked real people what they would do, and got some unexpected answers.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Journey to Strength

Highly Commended (Best Use of Sponsorship) -Mumbrella Sports Marketing Awards 2017.

Client: Dove

Dove have always challenged gender roles and wanted to tackle stereotypes of masculinity. Using Wallabies star David Pocock, they needed a social execution that touched upon the issues in their social videos simply and effectively but were also engaging for an easily distracted audience. Facebook Canvas was the perfect solution. >

 
 

Credit: Octagon

 
 
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Why Pursue Anything Less?

Client: L’Or

L'Or coffee capsules aren't as well known in Australia as they are in Europe, fighting for market share against the dominant Nespresso. This brand re-launch was designed to highlight the quality and the French heritage of this amazing coffee as well as continue their existing global tagline 'Why Pursue Anything Less Than Gold?'

 
 
 
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Pay-Per-View Art Exhibit

Finalist: 2016

Young Glory is the only worldwide creativity competition devoted to awarding creative consistency. 8 months, 8 briefs, 8 judges.

 

THE PROBLEM

There are over 7 million blind people in Indonesia who can't see the beauty of their own country. Frustratingly most cases can be easily cured for as little as $25. How can we make people act and actually donate money to this cause instead of being sentimental and hoping they will.

THE IDEA

We create the world's first pay-per-view public art exhibit. Each piece of work will is covered by a digital screen. As people donate money, the screens will become clearer to reveal the work beneath and highlight the minimal cost it takes to help people see.

THE EXECUTION

We partner with a famous landscape artist who will display a series of photographs of Indonesia. We set up the the exhibit in busy public places, with each photograph linked to PayPass and donation boxes. If there not enough continuous donations, the screens will become blurred and dark again, prompting further donations to view the exhibit..

 
 

But wait there’s more

Check out The Kitchen for some non-commissioned/spec/mucking around in my spare time work. Other wise you can jump straight to the contact page or if you didn’t get to know me up front, find out about me on the homepage.

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