The Brief
The City of Perth was introducing the controversial FOGO bin system to residents but knew that it wouldn’t be easy. After studying the launch campaigns of councils across the nation, they knew that needed a campaign that made the transition as palatable as possible.
The Response
We created the Creature of Habit, a character that, like our audience, was very set in its ways and found the FOGO transition difficult. But ultimately they understood that giving FOGO a go was worth it for the greater good.
As the campaign rolled out, the Creature spoke to numerous issues facing residents during the transition and helped educate them on how to use the new system.
