CLIENT: TOURISM WA
AGENCY: The BRAND AGENCY
How we asked travellers to feel the call of Western Australia
The Brief
After the successful launch of the Walking on a Dream in 2022, Tourism WA needed to evolve the platform to be in line with an evolved expectation of travel from a discerning audience. An audience that craves truly transformative experiences through cultural immersion.
The Response
Through the natural phenomenon of murmuration, we gave Country a way to call to travellers, inviting them to go further and immerse themselves more fully in an experience that leaves them asking if it was a dream or reality. Perhaps it is a bit of both?
Accolades
Campaign Brief Awards 2026: Best Craft - Music
Western Australia is a diverse state, so we created individual narratives for five of its regions to communicate the unique experiences travellers can expect upon arrival.
The films were accompanied with photography that captured the individual moments of dreamlike wonder for each region.
