Walking on a Dream
CLIENT: TOURISM WA
AGENCY: The BRAND AGENCY
How we asked travellers to feel the call of Western Australia
The Brief
After the successful launch of the Walking on a Dream in 2022, Tourism WA needed to evolve the platform to be in line with an evolved expectation of travel from a discerning audience. An audience that craves truly transformative experiences through cultural immersion.
The Response
Through the natural phenomenon of murmuration, we gave Country a way to call to travellers, inviting them to go further and immerse themselves more fully in an experience that leaves them asking if it was a dream or reality. Perhaps it is a bit of both?
Accolades
Campaign Brief Awards 2026: Best Craft - Music
Western Australia is a diverse state, so we created individual narratives for five of its regions to communicate the unique experiences travellers can expect upon arrival.