CLIENT: rac
agency: the brand agency
How we reminded WA that RAC is essential to our everyday lives.
The Brief
After helping West Aussies for over 100 years, RAC was facing stiff competition from other insurance providers and wanted to remind people of their role in the every day lives of Western Australians.
The Response
We wrote an ode to WA in a series of films that could only come from an organisation that has been apart of everyday life here for over 100 years.
