The Brief
Krispy Kreme's Box Office Hits range were inspired by the experience of the cinema and they wanted to tap into the cinema zeitgeist to promote them.
The Solution
Star Wars. Guardians of the Galaxy. Journey to Glazetopia. A blockbuster hit for the tastebuds needed a blockbuster movie to go with it, so we partnered with award winning production company Yukfoo to create an epic 360 VR sci-fi adventure, 'Journey to Glazetopia'.
