Client: Drug Aware
Agency: 303mullenlowe
How we showed young people how to use drugs…safely
The Brief
We’ve heard it all before. Don’t do drugs. Drug Aware knew that people were going to take drugs anyway and wanted to inform festival-goers about the harms of MDMA and get them to prepare rather than just consume.
The Response
We needed Perth’s festival enthusiasts to remember and recognise the negative side effects of MDMA consumption – heatstroke, internal drowning and serotonin toxicity – which can ruin any party. But above all this, it needed to be done without any fear-mongering, negativity, or nagging. So we used humour and a ‘we’ve all been there’ approach to bridge the gap and refresh an often tired message.
Posters
We placed posters around festivals to educate and help people who might be under the influence of MDMA.
