The Brief
We needed to encourage always-on Perth travellers to head down to Esperance during the quieter months to relax. But what does Esperance have going for it that other more closer locations don't? Distance. Because it’s only when you
The Response
We recruited two of WA’s leading influencers to become ‘unfluencers’ while travelling in Esperance, deliberately not posting about the region’s incredible attractions as a way to remove themselves from the hustle and bustle of city life so they could truly disconnect it and reconnect with what’s most important.
Awards
PADC - (Bronze - Creative Use of Media)
We got our Unfluencers to record themselves before and after the trip to share their thoughts with their followers.
