CLIENT: lotterywest
AGENCY: 303MULLENLOWE
How we showed the difference between winning and being a winner
The Brief
Set for Life is a unique game to get your head around. It isn’t a lump sum prize, but rather a sustained win of $20,000 a month for 20 years. With the knowledge of financial security for 20 years, we wanted to show how someone would grow over the course of their win. How key life moments would still unfold but with the added freedom of not worrying about money.
The Response
With the platform ‘Winning is just the beginning’ we showed how every month is a win in itself, and how someone would incorporate these ‘wins’ into key life moments.
Brand TVC
Radio
Out of Home
Social GIFs
Shopalive
