How we showed kids being kids, to remind adults to be adults.
The Brief
RLSWA needed to remind parents, guardians and care-givers to extra vigilant with their children around water.
The Solution
Anyone who has spent more than 5 minutes around kids knows that they are pure, unbridled chaos. To remind parents and carers to be extra vigilant about child water safety, we showed them some of the archetypical behaviours a child can display, especially when around water.
