How we used darkness to show the lights
The City of Perth wanted to bring people into the heart of the city during winter when most people preferred to stay home. So we created a festival identity that encapsulated the energy of the season and celebrated the Perth moniker as the ‘City of Lights.’
The Brief
The City of Perth wanted to bring people into the heart of the city during winter when most people preferred to stay home.
The Solution
We created a festival identity that encapsulated the energy of the season and celebrated the Perth moniker as the ‘City of Lights.’
