Client: St John WA
AGENCY: 303mullenlowe
How we used injured West Aussies to recruit GPs
The Brief
St John WA needed GPs to fill positions in their Urgent Care clinics, but so did everyone else in Australia.
The Response
They couldn’t rely on a traditional recruitment campaign so instead we created a tourism campaign to show the unique injuries they would expect to treat in WA; The State of Misadventure.
Awards
Campaign Brief Awards - Digital Campaign of the Year AGDA - Finalist (Brand Identity - Campaign) AGDA - Finalist (Craft - Illustration for Design) PADC - Finalist (Digital Campaign) PADC - Finalist (Print Campaign) PADC - Finalist (Best Art Direction)
Social
We brought our print to life on social, using animation and SFX to immerse our audiences in the WA landscapes.